When a company plans to produce a corporate video about its manufacturing operations, one of the first questions is the cost.
However, the price of a corporate video (or promotional clip) can vary significantly, as it depends on a multitude of factors:

  • filming complexity;
  • client requirements;
  • video duration;
  • number of shoot days;
  • production value;
  • inclusion of 2D/3D computer graphics;
  • turnaround time…

What makes up the cost of a video?

The price of a corporate video is determined by several production stages.

  1. Pre-productionAt this stage, the concept for the video is created:
  • concept development
  • scriptwriting
  • storyboarding
  • shoot planning

Preparation typically accounts for 20–25% of the project budget.

  1. Filming (Production)This is the main stage of the work.It includes:
  • cinematography
  • director
  • lighting and sound
  • production filming
  • employee interviews

The filming stage can account for about 50–60% of the budget.

  1. Editing and post-productionAt this stage, the final video is created:
  • editing
  • color grading
  • music
  • graphics and titles
  • audio
  • post-production

Post-production typically accounts for 30–35% of the project budget.

What affects the price of a corporate video?

Several factors can significantly alter the cost of the video.

Promotional video duration

The longer the video, the more time is required for editing.

Number of shooting days

Filming a large factory can take 2–3 days.

Number of locations

For example:

  • production
  • warehouse
  • office
  • laboratory

Additional elements

The following increase the cost:

  • aerial filming
  • graphics and animation
  • voiceover
  • actors
  • complex lighting setup

Is it possible to produce a promo video for less?

Some companies try to cut the budget by:

  • single-camera shoot
  • minimal editing
  • no graphics
  • one-day shoot

In this case, the video might cost less, but the production quality will be more basic.

Is it worth investing in a corporate video?

For manufacturing companies, a corporate video is not just a video, but a tool for presenting and promoting the business.

It helps to:

  • showcase actual production
  • build customer trust
  • attract partners
  • present the company at trade shows
  • improve marketing and sales

Therefore, a high-quality video often pays for itself through new contracts and partnerships.

Please fill out the project brief.

It will help us better understand your requirements for the video shoot.
Once the project scope is clarified, we will send you various cost estimates for producing a film for your company.

We look forward to working with you.